If you’ve ever wondered what happens when military discipline meets the mind of a creative person, just take a stroll down Guava Avenue in Melbourne, Florida, and step into the world of João Paulo “JP” Pereira, founder and Creative Director of BeachSide Creation.
With a background as structured as a military formation and a heart attuned to the nuances of branding, digital strategy, and design, JP is building more than a business—he’s crafting a legacy rooted in clarity, creativity, and community.
A Creative Beginning with Strategic Timing
“I always told myself I wouldn’t launch my business until I was surrounded by the right people,” JP shares. “People who shared my love for creativity, collaboration, and pushing boundaries.”
That moment came shortly after relocating to Melbourne, Florida. It didn’t take long for JP to connect with an energized, like-minded professional community, thanks in part to networking groups like Invested Networking Group, which he credits for helping him lay the foundation for BeachSide Creation’s rapid rise.
Now three years in, JP is leading a consultancy that offers branding, graphic design, business consulting, and AI coaching, a future-focused addition that sets his team apart.
From the Front Lines to Modern Marketing
JP’s love for visuals began early, but it was his military experience that solidified the values he brings to every project.
“Serving taught me the value of discipline, attention to detail, and purpose,” he says. “Now, I apply those same principles to design. Every pixel, every word, every color has a purpose; to serve the client’s vision.”
And JP isn’t just helping local businesses. While BeachSide Creation calls Melbourne home, its services reach clients nationwide, with a special emphasis on central and coastal Florida, where JP’s trilingual fluency in Spanish, Portuguese, and English helps him connect across cultural and linguistic barriers.
Giving Back with Design
One of JP’s proudest milestones wasn’t a huge contract or high-profile client; it was volunteering his branding and digital expertise to support causes he believes in.
Organizations like Flags of the Fallen and Waterway Warriors now benefit from visuals and messaging that reflect their passion and purpose, thanks to JP’s pro bono work.
“I believe creativity should be used to uplift,” he explains. “These projects allow me to serve the community in a way that’s deeply personal.”
Standing Out in a Competitive Market
Breaking into Florida’s competitive digital marketing space wasn’t easy, especially in a new city. But JP embraced the challenge head-on.
“I joined networking groups, met with business owners, and simply started offering value wherever I could,” he says. “Being new wasn’t a weakness, it was an opportunity to build something authentic from the ground up.”
His approach worked. Between his unmatched work ethic, multilingual communication skills, and a design style that blends bold creativity with business strategy, BeachSide Creation quickly carved out a space in the market.
Advice for New Creatives? Just Two Words: Connect Relentlessly.
“Seriously! Connect, connect, connect!” JP laughs. “Join groups, start conversations, collaborate with people in adjacent fields like hosting, nonprofit marketing, even AI. That’s how you grow.”
As the creative force behind BeachSide Creation, JP is constantly looking for new ways to bring value to his clients. With increasing demand for personalized branding and a growing interest in AI-driven business solutions, he’s especially focused on expanding his AI coaching services and forging strategic partnerships throughout Central and Coastal Florida. His mission remains the same: to help clients communicate their value with clarity, creativity, and purpose.
The Man Behind the Brand
When he’s not designing websites or consulting with startups, you’ll find JP kayaking, biking, or working with classical music playing in the background, Rachmaninoff’s Piano Concerto No. 3, to be exact.
“It’s funny, people think I’m listening to podcasts or rock music while designing. Nope, it’s all classical,” he says with a smile. “That’s my creative fuel.”
Let’s Connect
If you’re looking for someone who can bring your brand to life with intention, clarity, and a whole lot of creative flair, JP Pereira is your guy. Whether you’re a small business owner in Florida or a nonprofit in need of digital support, BeachSide Creation has the vision, the values, and the skills to help you shine. Check JP’s profile here.
📍 Visit: [1457 Guava Ave, Melbourne, FL 32935]
📞 Call: (770) 910-5859
📧 Email: contact@beachsidecreation.com
🌐 Explore: www.beachsidecreation.com
Follow: @beachside_creation
Want to see what creative discipline looks like in action? Keep an eye on BeachSide Creation—because JP Pereira is just getting started.