When Larry Stair—CEO and Founding Partner of Muzeum Marketing—describes his role, he doesn’t reach for corporate jargon. Instead, he grins and says, “I drive the bus!”
It’s a simple phrase, but it carries the weight of 19 years of leadership, innovation, and trust. Behind that bus’s wheel is a leader who knows his passengers well—a team of digital marketing pros who have been on this ride together for over a decade, some for nearly twenty years.
It is not uncommon to watch him tilt his head in contemplation and make a statement like, “We’ve experienced the excitement of watching our clients grow, while walking through life together, and watching our families grow. It has been a true joy to travel through life’s adventures together. Each team member brings a unique focus to their area of specialization, from SEO to Web Design, from branding to content creation, and many have mastered their craft to the level of an art form. Simply put, we have an amazing team. My Job? – Well, I just make sure that the bus is on the road, between the lines, and moving in the right direction.
From Sales Consulting to Digital Powerhouse
Larry didn’t start in digital marketing—back when Muzeum Marketing began, the internet itself was still finding its commercial footing.
“We started as a sales process consulting company,” he explains. “Then we shifted to online sales processes and early web sales. Eventually, we pivoted fully into digital marketing as it grew into a real industry.”
Now, Muzeum Marketing serves clients across Florida and nationwide, offering SEO, web design, social media marketing, branding, graphic design, video marketing, podcasts, content marketing, and AI solutions.
What Sets Them Apart: Embracing the Grind
Digital marketing may seem all about algorithms, analytics, and automation—but Larry knows there’s another side to success.
“The forgotten part of digital marketing today is the grind,” he says. “Yep, good old-fashioned elbow grease. At Muzeum, we embrace the grind. We can use all the shiny new toys, bells, and whistles. But, at the end of the day, someone has to do the work – the grind.”
It’s a philosophy backed by nearly two decades of results for clients who’ve transformed their businesses with Muzeum’s help.
Advice for the Next Generation of Marketers
Larry has a favorite quote—one he learned from a coach in his youth: “Hard work always beats talent when talent does not work hard.”
For newcomers to the industry, that means showing up consistently, staying curious, and putting in the hours to really master your craft.
The Man Behind the Brand
Outside of work, Larry’s life is filled with family, joy, and the occasional cigar on the golf course. “We have two new little ones in our family,” he says proudly. “I enjoy being a young grandpa—‘Papa.’”
And as Muzeum Marketing approaches its 20th anniversary, Larry reflects on the difference between turning 20 as a person and as a business: “When your business turns 20, you realize you’ve helped transform countless other businesses along the way. That’s something special.”
Powered by Connections
Larry credits much of his success to surrounding himself with the right people—inside and outside his business. Being part of his networking group, ING, has been a boost. “It’s a solid referral group filled with successful people who actually enjoy networking,” he says.
For Larry, the future holds more growth, more innovation, and—of course—more miles on the bus. With a seasoned team, a commitment to hard work, and a passion for client success, Muzeum Marketing is showing no signs of slowing down.
📍 Muzeum Marketing
1457 Guava Ave, Suite 306, Melbourne, FL 32935
📞 321-474-3561 | 🌐 muzeummarketing.com
📧 lstair@muzeummarketing.com | 📱 Facebook